Demand

We believe that in-market testing is the right way to prove your hypothesis.

We believe that in-market testing is the right way to prove your hypothesis.

Statistical SIGNIFICANCE

>95%

PROBABILITY THRESHOLD (0.05)

1

We conduct internal stakeholder interviews, strategy sessions, and customer research.

2

We structure focused experiments to figure out which paths lead to success.

3

We design value props, prototypes, landing pages, and ad creative to make your ideas real.

4

We measure data from in-market experiments to build confidence for the best way forward.
A vector logo of Stix
A vector logo of Stix
A vector logo of Stix
A vector logo of Stix
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Stix
We helped Stix prove the need for a mid-tier golf club product.
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Clorox
We helped Clorox test demand for a personalized health pet platform.
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A vector logo of Citi
A vector logo of Citi
A vector logo of Citi
A vector logo of Citi
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A vector logo of Citi
A vector logo of Citi
A vector logo of Citi
Citi
We helped Citi validate 100 product concepts.
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A vector logo of Nike
A vector logo of Nike
A vector logo of Nike
A vector logo of Nike
A vector logo of Nike
A vector logo of Nike
A vector logo of Nike
A vector logo of Nike
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Nike
We helped Nike refine its personalized sneaker idea.
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A vector logo of Johnson & Johnson
A vector logo of Johnson & Johnson
A vector logo of Johnson & Johnson
A vector logo of Johnson & Johnson
A vector logo of Johnson & Johnson
A vector logo of Johnson & Johnson
A vector logo of Johnson & Johnson
A vector logo of Johnson & Johnson
A vector logo of Johnson & Johnson
Johnson & Johnson
We helped Johnson&Johnson prove that sleep was a category worth investing in.
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Figment
We helped Figment put a team together to build a Unicorn.
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Visa
We helped Visa identify the best international go to market launch countries.
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Audubon
We helped Audubon understand the needs of multiple audiences.
Intro
Demand validation is data-driven experimentation process to prove your new-product hypothesis right or wrong. Put internal intuition in front of real people to gain directional insight. Within 12 weeks you’ll get quantifiable in-market data on new product concepts, feature desirability, and willingness to pay—in your country or anywhere in the world.
Service

Demand Validation

12 weeks
BREAKDOWN

Phase 1: Concept Test / Discovery

2 weeks
Deliverable
Format

Stakeholder Interviews (5)

Surface and align strategic priorities, test goals, and hypotheses.

Demand Test Plan (DTP)

Test blueprint and execution plan, incorporating a competitive market review.

Phase 2: Concept Test / Development

3 weeks
Deliverable
Format

Customer Journey Maps (2)

Capture all customer touchpoints throughout the buying lifecycle.

Content Matrix (2)

Assumptions, value propositions and content structured for a systematic approach.

Display Ads (2)

Carefully crafted ads for paid search and social.

Motion Ads (2)

Animated / motion graphic ads suitable for Facebook/Instagram and Google paid ad channels.

Landing Pages (2)

Well-designed, responsive landing page that aligns with test goals.

Surveys (2, multi-step forms)

Capture targeted data to inform assumption validation decisions.

Feature Voting

Publish a hypothetical roadmap people can vote and comment on.

Phase 3: Concept Test / In-Market

5 weeks
MEDIA SPEND (paid separately)
Budget

Low Range

513,333 impressions, 7,700 clicks, 1.5% CTR, $1 CPC, 385 convert at 5%, $20 CPL

High Range

513,333 impressions, 7,700 clicks, 1.5% CTR, $5 CPC, 385 convert at 5%, $100 CPL
Deliverable
FORMAT

Campaign Sprints (2)

Execute the test across paid channels in focused sprints with measurable goals.

Phase 4: Concept Test / Results

2 weeks
Deliverable
Format

Survey Data (2)

Results and raw data from user test submissions.

Sprint Reports (2)

Full-funnel campaign and test performance reporting and KPI metric analysis.

Insights (1-N)

Hypothesis validation, expert perspectives, and recommended actions.
Add-ONS

Feature Test

14 weeks
Deliverable
Format

Prototype (5 features)

Interactive, animated screens simulating key feature user experience.

Campaigns (2 sprints)

Execute the test across paid channels in focused sprints with measurable goals.

Quantitative Survey (up to 10,000 customers)

2 weeks

Qualitative Interviews (up to 10 customers)

2 weeks

Stakeholder Interviews (up to 10 execs)

2 weeks

Strategy Session (2 leads, up to 10 execs)

1 day + travel expenses
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